Community engagement, research, branding, photography, graphics, creative direction, illustration, data visualization, copy, website development, collateral materials
In 2012 Riversedge Developments a restorative development company specializing in the integrated revitalization of distressed industrial properties purchased St. Marys Paper Mill in Sault Ste Marie Ontario. Riversedge asked Lumeo to create a new communications framework and visual identity system that would articulate the companies vision for the project.
The fruition of which was a redevelopment proposal crafted in concept with a variety of community stakeholders across a range of sectors. The first phase outlined the need to attract public and private investment by the restoration and re-purposing of the largest collection of Historical Industrial Richardsonian Romenesque buildings in Canada.
Once the basic framework had been defined, our team conducted extensive research into the site’s cultural and historical influence in shaping the surrounding region.
What emerged was a robust visual system that was less reliant on just one symbol alone to carry the personality and the experience of the site. Complemented by a rich and varied typographic style, a material driven color palette and supported by historical imagery focused on communicating “Pride of Place” which is evident within the color, layout and tone of voice. Conceived as a design system that offers Riversedge a way to build and grow, a set of visual building blocks that can evolve with the project.
General administrative building
The first phase of Mill Square is the restoration and re-purposing of the largest collection of Historical Industrial Richardsonian Romenesque buildings in Canada.
Located along the headrace of St. Mary's River in Sault Ste. Marie, Ontario, Mill Square is literally located at the heart of the Great Lakes.
Click on the above zones to see zone descriptions with corresponding boundaries.
The Canal District is a master plan being developed by Ken Greenburg and The Planning Partnership on behalf of the City of Sault Ste. Marie to guide the development of independent sites within a historically significant part of the City.
The Canal District includes the new International Bridge Plaza, Mill Square and the Sault Ste. Marie Canal National Historic Site and will enable multiple site developments to pro-actively develop compatible synergies.
The Mill Square is a 38 acre site with rail, water and truck access.
The site was first developed in 1895 by Francis H. Cleurge for the production of pulp and paper and is home to the largest collection of Historical Industrial Richardson Romanesque buildings in Canada.
In July, 2012 Mill Square received approval for Riverfront Zoning.
This zone is applied to the waterfront area south of Bay St. between Mill Square and the former Plummer Hospital.
Additional setbacks from the water, a defined scope of permitted uses, and high quality landscape requirements create a pleasant park-like setting along the waterfront.
From Clergue’s perspective, the hydro potential was the
essential and active ingredient in the industrialization process.
All he had to do was develop that hydro and industry would beat
a path to his door.
These structures have significant historical and architectural value which cannot be recreated elsewhere. This historical authenticity can be leveraged to generate an internationally recognized identity.
The Machine Shop
The Pulp Tower
The Yard Locker
The Board Mill
"In return for a reduced stumpage rate, I promised the Government
I’d spend $250,000 on constructing a pulp mill in Sault Ste. Marie.
I soon realized that it would cost approximately the same amount
to operate a mill twice the size, so I immediately began planning
- Abitibi Logging Camps, Circa 1913-1984
- FRANCIS H. CLERGUE