Research, product design, packaging, photography, class A surfacing, component architecture
While conducting consumer research of ancillary audio components, respondents noted that all the products currently on the market were cold and geometric in nature and none truly matched sound quality with an elegant form.
This spurred our team to develop a new audio ecosystem that redefines the emotional experience audiophiles have with their music. First by paring down the user interface to reveal only the essence of user interaction and continued into form generation where user feedback revealed a correlation between shape and user behavior. The final product builds on Bluetooth sync technology and immersive acoustic patterns, fused in a sculptured form which transcends sound and space.
While progressing through the co-innovation stage, we were hoping to bring something tangible to life and have a true prototype. The project was paused as a digital prototype, without which our team couldn’t have attained such a high level of conceptual refinement.
Pitch was developed around a twin speaker system designed to deliver incredible sound quality while immersing the user in a rich musical experience like no other. Embedded Bluetooth technology creates seamless interconnectivity allowing users to listen and do what they want, when they want.